Adobe Going Public with its Audition for Mac Beta

Adobe offers public beta of Audition for Mac:

Adobe has introduced a public beta of Audition for Mac, its professional audio toolset for recording, mixing, editing and mastering.

You can join the free public beta for Audition for Mac here.

As I mentioned in my last post: iLife 11 • Garageband: The Podcaster’s Crippleware, Adobe have a real chance to steal away much of the Broadcast world and many podcasters as well. Audition is built on Syntrillium’s Cool Edit Pro, a radio industry standard in the late 1990’s and early 2000’s. When Adobe snatched it up, they changed nothing and basically managed to get their foot in the door of thousands and radio stations and audio production studios. As more and more radio stations went to Windows, it was basically the only affordable editor to put in the broadcast studio, allowing radio producers and journalists a fast and easy in-studio editor to capturing sound bites, phone calls and interviews and turning them around for airplay in a matter of minutes. Something that Apple has yet to produce either with Logic or Sound Track Pro, both of these tools are incredibly resource heavy and rely on expensive hardware and dedicated resources to perform quick and dirty jobs that Audition and even Audactiy perform very easily. Apple had a chance to do something easy and simple with Garageband but chose to aim it at the would-be musicians instead of trying to get a Mac into every radio station across the country (I would even include the UK and Canada too). Now that satellite radio, internet broadcasts and even podcasting have nearly succeeded in killing the local FM radio station, getting a slick audio editor into the hands of these producers is more important than ever. Especially if you can add in plenty of professional filters and loops can that be accessed if needed without taking over the very nature of the tool like Logic already does. No radio reporter wants to round-trip an 2 minute interview between Logic and SoundTrack Pro between his 15 minute drive time bulletins. This is where a semi-pro version of Garageband or a “SoundTrack Express” could have sealed in the Podcaster and other Internet Broadcaster and really helped Apple get its foot back into the broadcast studios that have been filled with buggy and loud Windows beige boxes for the last 20 years. But I guess this is where Apple needs to decide if it’s going to continue supporting and innovating for the Multimedia Professionals or continue pursuing the consumer appliance market.