This is a pretty cool article from Smashing Magazine. We do like these guys a lot and their Web Dev related articles are very rich and full of ideas, tricks, and spark.
However this one did make me laugh a little. The last few projects I’ve worked on, we did even realise we had launched the actual project until one of our “beta” asked us if he could use it for “real”. At this point, it became obvious that the customer or the target audience is usually so involved in the production process that they end up building it with you. Come launch time, all you have to do is remove the little word “beta” for the strap line and let it go. That is of course if you even bothered to put it there in the first place.