Bell: We didn’t do it and we won’t do it again!

Bell stated that they fundamentally disagree with the outcome but

“has decided to immediately resolve the issue and move forward by paying”.

Yup, that sure sounds like they are standing their ground.
“We did nothing wrong, now here is some money, shut up and go away!”

via Competition Bureau fines Bell $10 million for misleading advertising | MobileSyrup.com.