tap tap tap’s secrets to App Store success – Payola

tap tap tap reveals secrets of how to succeed in the App Store

Now they feel that contests (they gave away an “ultimate camera package” worth about $10K, and have also held weekly best photo contests) are a great way to get free publicity through social media channels.

When I worked in radio, we called this the “Payola”. The record company’s PR would basically pay you to play their hot new records by making sure you were well looked after. I have admit that for $10K worth of Canon gear, even I was tempted to snap a few “Explore” type photos and put up some re-tweeets. And yes giving $10K to one user and hyping up about 70,000 others is probably better value than spending $25K on banner ads and magazine slots. Welcome to social marketing…

The end is nye.