Another executive is out of Waterloo, ON. Today, The Wall Street Journal is reporting that it has confirmed the departure of Brian Wallace, VP of Digital Marketing and Media. The report also confirms that Wallace has been scooped up by Samsung Mobile. This move comes amid a flurry of other departures from RIM recently, including the company’s chief marketing officer, VP of brand creativity (what?), and chief operating officer.
This isn’t much of a surprise, as BlackBerry needs to create a phoenix effect with the next handheld product launch. I would expect to see more heads rolling in the marketing camp as new direction emerges and attempts to breath life back into the damaged brand.