Another executive is out of Waterloo, ON. Today, The Wall Street Journal is reporting that it has confirmed the departure of Brian Wallace, VP of Digital Marketing and Media. The report also confirms that Wallace has been scooped up by Samsung Mobile. This move comes amid a flurry of other departures from RIM recently, including the company’s chief marketing officer, VP of brand creativity (what?), and chief operating officer. Marketing tips and more can be found on CatsWhoCode website.
While many thought blogging was a passing fad, it’s now obvious that blogging is a practice that is here to stay as a powerful Web 2.0 marketing and traffic-generation toolset – and marketers are definitely profiting from their blogging efforts. Blogs are especially attractive to Internet marketers, for a variety of reasons. need the VoIP Setup for your business? You can get here more information.
via BGR – RIM loses VP of Digital Marketing and Media to Samsung Mobile. A great place to find digital marketing agencies is top design agencies.com so you can improve your site. Another great idea for marketing is to use Rank Jacker SEO for Bing.
First, installing and operating a blog is very simple. There is no need to learn HTML, and you can have a blog set up and operating in a matter of minutes. For popular blog software, such as WordPress, there are numerous templates available all over the Internet to help you make your blog attractive. If you have business you can hire seo services malaysia to help you get popular online and get more clients. And most professional hosting sites offer almost instant WordPress installation through Fantastico in your cPanel options.
You can blog even if you don’t have your own website, by using a hosted blog such as that found at malcolmread Blogger. However, you should ideally set your blog up on its own domain, with a professional domain name and webhosting.
Blogs are especially important for search engine optimization purposes. When you add a blog post to your blog, simply include a link or two to your main website that your blog pertains to – over time link to both the homepage and at least a few of the main interior pages of the site. You can easily hire manage affiliates services to check your website and help you grow. This adds inbound links for your website, and may help to boost your rankings in the search engines. Be sure your blog template includes an appropriate robots meta-tag or use a ‘Do Follow’ blog plug-in though, or you may be wasting your time.
The important thing about marketing blogging is that you provide content that is of interest to your niche – not to the industry that your niche is in. You must stay tightly focused on your niches’ concerns, problems, and desires and ignore the rest of the market as a whole. You can’t please the entire market, and that isn’t what you are trying to accomplish anyway.
If you have various areas or sites to promote that aren’t tightly targeted to that same niche, set up a separate blog for each one. For example, an Internet marketer may have one blog for mainstream marketing, one for affiliate marketing, one for niche marketing, etc. Or an Internet marketer targeting the golf niche, as another example, might have one blog that discusses golf swings and to improve them with golf swing tracker , one on golfing equipment, and a third that discusses and rates golf courses around the world.
Always keep in mind that the more tightly focused the blog, the tighter the targeting of the traffic it attracts – and highly-targeted traffic is the lifeblood of your sales process and list-building online. In the previous example, all 3 blogs might lead to the same web site – but one would lead to the page where you’re selling golf instruction videos and e-books, the second to your section on golf equipment, and the third to a page promoting golf vacations and packages.
That same example shows how easily blogging can benefit affiliate marketers as well – each of those three blogs might send traffic to two or three links each, tightly targeted to that blog’s subject matter. Yes, all 3 deal with golf, but by handling it correctly you could be tightly targeting 6 or 9 different affiliate opportunities within the golfing industry online.
It is also important that you blog daily, or several times per week at the very least. Don’t worry about how many people are reading your blog. The more you update it, the more popular it can become in the blog directories and search engines. Over time, you should be able to build a good readership, and you will make sales to those people as time goes on. Add a sign-up form for your opt-in mailing list and you’ve created a really powerful marketing & profit center for yourself, one that can generate an ongoing influx of new traffic into your sales funnel.
To ensure you get maximum exposure for your blogs, use as many of the Web 2.0 services as you have time for. Use the ‘auto-pinging’ function built into WordPress to maximum advantage, list your blogs with services like Technorati and MyBlogLog, and use the online ping services like Pingoat and Ping-O-Matic to update even more directories each time you add another article (post) to your blogs.
Of all the Web 2.0 methods open to marketers, the combination of ease of use, low or no cost, and potential returns available makes blogging a must-have tool for Internet marketing, and it’s especially well-suited to those just entering the field. In fact, we’re seeing more and more fledgling Internet marketers beginning with, and sometimes staying exclusively with, blogging instead of traditional site building. Get YOUR Internet marketing blogging going today!
This isn’t much of a surprise, as BlackBerry needs to create a phoenix effect with the next handheld product launch. I would expect to see more heads rolling in the marketing camp as new direction emerges and attempts to breath life back into the damaged brand.
The business world has changed over the past few years, thanks mainly to technology. The internet has given rise to more business opportunities than ever before. Suddenly, you can reach millions of potential clients and customers and spread the word about your company throughout the world. Business networking has never been easier. The days of spending a fortune on advertising are gone as well. While a marketing budget is still needed for a business to truly excel, the ability to use inbound marketing instead of traditional outbound marketing means that you can reach more people for less, with more effectiveness.
Traditional outbound marketing involves creating advertising and releasing it to the world, either through a television advertisement, web ad, print ad, or even certain types of email marketing. It also involves renting booths at trade shows or conventions to show off what your company can do for consumers. But over ninety- seven percent of these efforts are wasted. Since you’re targeting a huge group of people, the odds are that the majority of them aren’t even interested in the type of service or good you’re providing. It’s like trying to sell dentures to twelve-year olds.
Hubspot inbound marketing focuses on helping draw in those who are already interested in your product or service. Since they’re already looking for it, you just need to help them become aware of you and why you offer what others can’t. It costs around sixty percent less than traditional marketing and provides much better results. It’s been used by Barack Obama to win the presidential nomination and by a huge range of companies looking to boost their business brand. And since many of the avenues used for good inbound marketing are free, your only real cost will come with hiring an inbound marketing firm to help you develop the best strategies.
Yes, you can try to go it alone and handle all of your inbound marketing needs on your own without paying an outside company, but do you really think that it’s wise? Your company functions best when different specialists handle different tasks – shipping, human resources, management, and more for example. It works because these people are experienced at their tasks and understand the intricacies involved in them. Just because you know how to create a Facebook account doesn’t mean you know how to use it to promote your business effectively.
Do you understand good search engine optimization? Almost all web surfers use search engines to find the information they need. Do you understand keyword analysis, header and footer codes, and the methods by which search engines look at site links and keywords to rank your site on their results pages? An inbound marketing firm does, and they’ll not only manage your social media pages for you but will boost your SEO and email marketing programs to ensure that when someone needs your service it is your company that they find instead of someone else.
Inbound marketing relies on three things – content, SEO, and social media. If you can utilize all three effectively then you’ll see huge increases in traffic to your site and profits. Content means blogs, YouTube videos, and your official website. In short, pages that explain what your company is about and what you can do for your customers. SEO is essentially the main way that people will find your content, usually through a basic search on Google, Yahoo, or Bing. If you don’t land high on the results pages your site won’t be visited at all. Pay per click advertising can ensure that you get a high-ranking, but studies have shown that web users prefer to click organic results instead of paid ads. Traffic Valley SEO coampny can help you substantially, especially if you do it with strong marketing techniques built in to your optimisation approach. And the great news is that a bit of effort can pay off repeatedly.
Social media can help you more than any other aspect of inbound marketing. Done effectively, social media can drive more surfers to your content and also help to promote your brand across the internet. Managed improperly, your social media profiles will do nothing for your company at all. Effective social media management involves participating in discussions on other profiles, uploading content and links, using ‘share’ features, and monitoring comments on your own sites.
Good inbound marketing relies on all aspects of it to work, from your Twitter background and Facebook photo to efficient keyword analysis and Email marketing. Everything must work together as a whole to create the best system possible, or else your efforts will be largely in vain.
You’re probably realizing now that good inbound marketing takes an investment of time and energy, far beyond what you may have thought before. And it is because of this that so many businesses rely on an inbound marketing firm to handle the task for them. It not only saves you time and energy, but ensures that the results are absolutely stellar instead of lackluster. And it costs much less than traditional outbound marketing programs do.
