WTF-OTD: Hasselblad Intros Ferrari-Branded H4D Camera

Ferrari_HassleBlad == Fail

Hasselblad intros Ferrari-branded H4D camera, refuses to talk pricing (hands-on) — Engadget:

“We were told that Hasselblad had teamed with Ferrari in order to create a limited run of Ferrari-branded H4D medium format cameras, and the model on-hand had just received approval from Ferrari’s paint squad yesterday.”

When Ferrari associated itself with Acer, they diminished their own brand. However by making this camera, Ferrari has actually diminished the Hasselblad brand. Sad!